3. HOW WE USE YOUR INFORMATION
We use the information we collect for various purposes related to providing, maintaining, improving, and securing the Services. The specific purposes for which we use your information depend on how you interact with the Services and the nature of your relationship with us. Our use of your information is based on specific legal grounds as described in Section 4 below.
3.1 Providing and Operating the Services
We use your information to provide, operate, and maintain the Services, which constitutes the core purpose for which we collect information. This includes creating and managing your account and authenticating your identity when you log in, processing your transactions and maintaining records of your activities, enabling you to upload, store, access, and manage your documents and data, facilitating electronic signatures and maintaining audit trails of signing activities, providing collaboration features that allow you to work with team members and external parties, generating dashboards, reports, and analytics based on your activities, processing payments and managing your subscription, providing customer support and responding to your inquiries, communicating with you about your account and the Services, and enforcing our Terms of Service and other policies.
3.2 Improving and Developing the Services
We use information to improve, enhance, and develop the Services and to create new features and functionality. This includes analyzing usage patterns to understand how users interact with the Services and which features are most valuable, identifying technical issues, bugs, and performance problems that need to be addressed, conducting research and development to create new features and enhance existing functionality, testing new features and improvements through beta programs, personalizing your experience based on your preferences and usage patterns, and developing machine learning models and algorithms to improve functionality, provided that such models use aggregated or de-identified data that does not identify individual users.
3.3 Security and Fraud Prevention
We use information to protect the security and integrity of the Services and to detect, prevent, and respond to fraud, abuse, security threats, and illegal activities. This includes monitoring for suspicious activity, unauthorized access attempts, and potential security breaches, implementing access controls and authentication mechanisms to protect accounts, detecting and preventing fraud, spam, phishing, and other malicious activities, investigating security incidents and responding to threats, enforcing our Terms of Service and Acceptable Use Policy, complying with legal obligations related to security and data protection, and conducting security audits and assessments to identify vulnerabilities.
3.4 Legal Compliance and Protection of Rights
We use information to comply with legal obligations, respond to legal processes, and protect our rights and the rights of others. This includes complying with applicable laws, regulations, and legal processes including subpoenas, court orders, and law enforcement requests, fulfilling regulatory requirements including anti-money laundering (AML), know-your-customer (KYC), and tax reporting obligations, maintaining records as required by law or regulation, responding to data subject requests and exercising rights under privacy laws, protecting against legal liability and defending our rights in disputes or litigation, enforcing our Terms of Service, policies, and agreements, protecting the safety, security, and rights of SYNCSFER, our users, and the public, and investigating and preventing fraud, illegal activities, and violations of our policies.
3.5 Communications and Marketing
We use your contact information to communicate with you about the Services and to provide marketing communications where permitted by law. This includes sending transactional emails and notifications about your account, transactions, and service-related updates, providing important notices about changes to our Terms of Service, Privacy Policy, or Services, responding to your inquiries, requests, and customer support issues, sending newsletters, promotional materials, and marketing communications about our Services and related offerings where you have opted in or where permitted by law, conducting surveys and requesting feedback about the Services, and notifying you about new features, updates, and enhancements to the Services.
You can opt out of marketing communications at any time by following the unsubscribe instructions in our emails, adjusting your communication preferences in your account settings, or contacting us at privacy@trustsfer.com. Even if you opt out of marketing communications, we will still send you transactional and service-related communications that are necessary for the provision of the Services.
3.6 Analytics and Business Operations
We use information for analytics, business intelligence, and operational purposes that help us run and grow our business effectively. This includes analyzing business metrics, usage trends, and customer behavior to make informed business decisions, conducting financial reporting, accounting, and audit activities, managing our business relationships with customers, partners, and vendors, performing due diligence in connection with corporate transactions such as mergers, acquisitions, or financing, creating aggregated, anonymized, or de-identified data for benchmarking, research, and industry analysis, and improving our internal business processes and operational efficiency.
3.7 Customization and Personalization
We use information to customize and personalize your experience with the Services, making them more relevant and useful to you. This includes remembering your preferences, settings, and customization choices, providing personalized recommendations for features or workflows that may benefit you, customizing the user interface based on your usage patterns, pre-populating forms with information you have previously provided, and tailoring communications and content to your interests and needs. Personalization helps us provide a better user experience while respecting your privacy preferences.